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Introducing - A Headless, API-first, and Developer-led User Flow Platform

As a developer who has built and maintained a few hundred forms at Rapyd, a $10B+ fintech company, I've personally experienced the pain and inefficiencies of traditional form building and user flow creation. That's why I've been working on - to provide a better alternative for developers and product teams alike.

I would love to hear your feedback on a headless, API-first, and developer-led user flow platform that aims to revolutionize how product teams create and optimize their user flows.

The Problem: From Simple Forms to Complex Challenges

multi-step onboarding wizard example

Flexport's onboarding wizard plan (source)

When you start building a web app, you might begin with just one or two simple forms. As your app grows, so do the number and complexity of the forms. Soon, you may find yourself maintaining, upgrading, and fixing bugs in over 100 complex forms, and a significant part of your job becomes dedicated to managing these forms.

That's where comes in. Our goal is to simplify and streamline the process of creating, optimizing, and maintaining user flows so that you can focus on what truly matters - building amazing products.

Why Headless?

Headless architecture is the future of UI development. By decoupling the frontend presentation layer from the backend, we've made it possible to build seamless, high-converting user experiences without sacrificing development time or resources.

Being headless means that our platform is flexible and can integrate with your existing tech stack seamlessly. The result? A truly developer-first product that empowers non-technical team members to contribute to product development.

How We're Different from Typeform and Other No-Code Form Builders

Unlike traditional form builders, is:

  1. Headless - We don't impose any design constraints. Use your own design system and create unique user experiences that align with your brand.

  2. API-first - Our cloud backend comes with REST API support, making integration with your existing tech stack a breeze.

  3. Developer-led - We built with developers in mind, addressing their needs and pain points throughout the entire development process.

How We're Different from Form Libraries (e.g RHF)

Unlike traditional form libraries like react-hook-form or formik, offers:

  1. Non-technical team member empowerment - Our platform enables non-technical team members to create and optimize user flows, fostering collaboration and reducing the development workload.

  2. Multi-step support - Easily create multi-step user flows and wizard forms to guide users through complex processes.

  3. Rich features - Access a wide array of powerful features designed to simplify user flow creation and optimization.

  4. Remote schemas - Benefit from remote schemas that allow for real-time changes and easy management.

Key Features

  • Drag-and-drop user flow creation

  • Generate production-grade user flows and wizard forms from text

  • Use your own design system with our headless wizards

  • Integrate with your existing tech stack

  • Cloud-based or self-hosted options

  • REST API support

  • Conversion Rate Optimization

The Benefits

By using, product teams can:

  • Save 50%-90% of development time

  • Increase conversion rates with optimized user flows

  • Enable non-technical team members to contribute to product development

  • Seamlessly integrate with their existing tech stack

What's Next

Our journey only starts. We're continuously working on improving and adding new features based on your feedback. We're also excited to explore potential integrations with popular tools and platforms to make even more powerful - so please let me know if you have that need.

Let's Talk!

We'd love to hear your thoughts on, whether you're a developer, product manager, or simply interested in improving user flows. Have you faced similar challenges in your projects? What would you like to see in our platform?

Feel free to leave a comment here or join our discord channel at Let's make user flow creation and optimization a breeze for everyone! 🚀

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